Babies R Us Has Opened a New Flagship Store in New Jersey

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Babies R Us Has Opened a New Flagship Store in New Jersey

Babies"R"Us Opens New Flagship Store in New Jersey

New Jersey Welcomes Babies R Us' Newest Store!

Five years after Toys R Us, the company that owned Babies R Us, went out of business, customers flocked to the store's opening in New Jersey on Wednesday.

The 10,000 square foot new store, which is part of the American Dream Mall, was planned by management company WHP Global when it acquired the franchise in 2021.

Babies R Us posted many images of its triumphant return on Instagram, showing what appears to be a long line of customers waiting outside.

The firm captioned the post: 'The rebirth of Babies R Us. Welcoming the new U.S. flagship store to the American Dream family.'

Along with its sister businesses Toys R Us, Babies R Us closed entirely in 2018.

The retail formats of today are more interesting and compact. For instance, they have set up several terrains in the store, such as concrete and grass, for customers to test strollers. stated WHP Global CEO Yehuda Shmidman.

They would  like to imagine that the new stores will be a more up-to-date version of the original Babies R Us locations, but with the same DNA.

On Instagram, customers at the store shared their delight at its reopening.

LOCATION:
American Dream Mall
1 American Dream Way
East Rutherford, NJ 07073

For over 30 years, Babies"R"Us has been known at the most trusted authority on parenthood. They are one-stop shop for all things baby offering the highest quality products and a budding community to support families of all shapes and sizes- for new parents and expecting parents , along with grandparents and all types of caretakers.

Follow @Babies"R"Us on social media or visit babiesrus.com for exciting news, coupons, baby guides and early access to new products.

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