

TOMS RIVER, N.J. — Ocean County Mall continues to stand as one of the region’s most reliable retail anchors, drawing shoppers from across Ocean County with a mix of national brands, family favorites, and a steadily expanding dining scene. As foot traffic rebounds and new stores settle in, several retailers have emerged as the mall’s most‑visited destinations.
Below is a breakdown of the top ten most popular stores at Ocean County Mall, based on brand prominence, shopper traffic, and placement within the mall.
Location: Exterior entrance, west wing Website: https://www.macys.com As one of the mall’s primary anchors, Macy’s remains a top draw for apparel, accessories, beauty, and home goods.
Location: Exterior entrance, east wing Website: https://www.boscovs.com A regional favorite, Boscov’s attracts steady daily traffic with its wide selection of clothing, home essentials, and seasonal items.
Location: North wing Website: https://www.jcpenney.com JCPenney continues to be a reliable anchor, offering apparel, home goods, and a popular in‑store salon.
Location: Center Court Website: https://www.hm.com Fast fashion remains a major magnet, and H&M’s central location keeps it among the mall’s busiest stores.
Location: Center Court Website: https://www.ae.com A favorite among teens and young adults, American Eagle consistently ranks high in foot traffic.
Location: South wing Website: https://www.oldnavy.com Known for family‑friendly pricing and basics, Old Navy is one of the mall’s most visited apparel retailers.
Location: Center Court Website: https://www.bathandbodyworks.com With its signature fragrances and seasonal collections, Bath & Body Works remains a top specialty store.
Location: Center Court Website: https://www.hollisterco.com Hollister’s California‑inspired aesthetic continues to resonate with younger shoppers.
Location: South wing Website: https://www.ulta.com ULTA’s mix of cosmetics, skincare, and salon services makes it one of the mall’s strongest specialty anchors.
Location: Center Court Website: https://www.pacsun.com PacSun’s surf‑and‑streetwear style keeps it consistently popular among teens and young adults.

Ocean County Mall’s Dining Court offers a mix of quick‑service favorites including:
Outdoor seating and seasonal pop‑ups add to the mall’s growing dining appeal.
With more than 90 stores, multiple anchors, and a refreshed dining court, Ocean County Mall remains a central shopping destination for Toms River residents and visitors alike. As national brands continue to invest in the location, the mall’s popularity shows no signs of slowing down.
